Company85 is an independent London-based IT services firm which provides data centre, workspace, cloud, security and network services to some of the largest public and private sector organisations in the UK and worldwide. While keeping their existing logo, they were looking to establish a new and dynamic brand identity to help spearhead the next stage of the company’s growth.
We were approached by Company85, having worked previously with their marketing manager on branding projects. The brief was to identify what makes Company85 a desirable consulting firm, and to create this ‘desirability’ factor alongside additional clarity and credibility around their proposition. This involved providing our expertise not only in branding, but also in messaging development.
The project commenced with a workshop session in London involving the senior management team, during which we gathered vital information about the company’s direction and the design preferences of the key stakeholders. From this, we were then able to develop a series of bold messaging statements which encapsulated the ethos of the business, and highlighted the key reasons why a prospect would consider working with them.
Alongside the messaging work, we also developed three different brand concepts for Company85 to consider, as well as a striking ‘brand hallmark’ for the business which could be used in multiple ways throughout the marketing materials. We then worked the chosen concept up into a range of collateral items including website carousel images, stationery items and a pricing matrix, plus templates for PowerPoint slides, case studies, whitepapers and proposition documents.
“Shine’s branding expertise was demonstrable from the very beginning of this project. There was a clear structure adhered to for the entirety of the rebranding process, which helped to effectively manage our broad set of stakeholders and develop our thoughts on what we wanted to achieve. Shine’s creativity and ability to work effectively to tight deadlines has been invaluable and resulted in a strong new brand identity which will play a key role in the next stage of our growth.” Catherine Coale, Head of Marketing