The Crown Estate

Bespoke Print Design FOR WINDSOR GREAT PARK

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The Crown Estate is an independent commercial business, created by Act of Parliament, and is one of the largest property owners in the UK – investing in and managing some of the country’s most important assets.

Windsor
The Crown Estate Check In Pack Branding and Print Design

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The Why

After a major rebrand of Windsor Great Park, The Crown Estate needed marketing support to manage their portfolio of residential and commercial properties in-house. We were asked to work with The Crown Estate to create a package of materials to promote the property division, and to welcome tenants to their new homes and commercial premises. Windsor Great Park is a truly magnificent royal location, so iconic imagery of historic locations and fabulous flower displays was essential. Simplicity and grandeur were the main concept drivers, with everything executed to the newly-developed brand guidelines.

The Crown Estate Welcome Pack Branding and Print Design
Windsor Great Park brochure
Windsor Great Park Branding

The What

The formal paperwork was presented in large-format folders with custom-designed page dividers, and bespoke paperclips to give that all-important finishing touch for such a prestigious brand. This most stunning visual package was all wrapped up with a delicious hamper from the Windsor Farm shop, tied in branded raffia with a personalised label. It’s all about the detail.

The Crown Estate Property Materials Branding and Print Design
The Crown Estate Check In Pack Branding and Print Design
Windsor Great Park - Letterhead

We created property lettings boards, individual property sales templates and information binders, followed by a welcome pack. For this, we proposed various ideas before agreeing on a bespoke design containing a personalised greeting card in a hand-written envelope, postcards with images of the Park for use as moving cards by the new tenants, a complimentary entry ticket for The Savill Garden, plus an information leaflet on the local areas, education and transport.

Windsor Great Park card