Gap Africa Projects
Website Design and Development
Gap Africa specialises in providing life-changing and sustainable gap year volunteer projects – and is run by a dedicated team with a common passion for African wildlife and conservation. We work closely with Gap Africa to support them in a wide range of initiatives, including email marketing and social media management – with the most recent requirement being the development of a new website to help transform their online presence.
It was essential that the new site provided Gap Africa with a unique online identity – one that helped to create differentiation in a competitive industry, and encouraged potential volunteers to make an enquiry. As they offer tailored projects for both individuals and groups, a key objective of the new site was to create clearly defined visitor journeys, in order to direct people to the projects that were most relevant to their requirements.
The process involved restructuring the site content to suit the new navigation. After our initial research into Gap Africa’s direct competitors, we proposed the implementation of a unique ‘Volunteer Hub’, which would act as a key area of the redeveloped site. The aim here was to attract new prospects by offering valuable information such as travel tips, FAQs and case studies, plus a dedicated project gallery. To help create further differentiation, we also designed a striking set of web banners to help truly bring the brand to life, and to ensure that the site possessed a unique visual identity when compared to its competitors.
The new Gap Africa website has transformed the brand’s online presence, making a positive impact almost immediately after launch. Year on year enquiry rates have increased by 48% over the previous site, while the average duration of visitor sessions has nearly doubled – and we’re confident that these results will only continue to grow in the future!
To view the Gap Africa Projects website, please click here.