Exeter Rugby Club

Design and Marketing Support

Founded in 1871, Exeter Chiefs went on to become the 2016-17 Aviva Premiership Rugby Champions – playing in the top level of domestic rugby union in England. They also compete in the Anglo-Welsh Cup and European Champions Cup competitions. Their rise to stardom has been legendary in the sport, having only moved up into the Premiership in 2010 – and in 2017 we were delighted to welcome them as one of our major new clients. 

Exeter Chiefs Ticket Wallet - Case Study

The Why

In 2017, we were asked to share an invitation to tender for the Chiefs’ graphic design services by their serving agency – JJC Design. We prepared a combined response, bringing together ideas based on over 25 years of knowledge, coupled with our fresh creative thinking and additional services – which fully demonstrated our understanding of the club’s marketing challenges, and ultimately resulted in us being selected as the Chiefs’ chosen design partners.

Exeter Chiefs Case Study - Billboard

The What

Since the new relationship commenced, we have been designing at a pace, working on numerous projects for different areas of the club. This includes The Trading Post, the official club store; Community Chiefs, whose key focus is to encourage and inspire young players to reach their full potential; and The Exeter Foundation – the Chiefs’ associate civic trust, which is responsible for pursuing the vision of people who live and work in and around Exeter.

Exeter Chiefs - Ezine - Case Study
Exeter Chiefs - Case Study - Magazine Spread
Exeter Chiefs - Cups - Case Study

Our key focus has been on redesigning Exeter Chiefs’ match day programme – to bring a fresh and more contemporary presentation to this mandatory, yet very collectable, item. We have also developed new email marketing templates, digital adverts, and even designed packaging for a new line of homemade Pork Scratchings! At every step of the way, our goal has been to raise the service delivery expectation of our client – and to ensure that the consistency and integrity of their brand is maintained.

Exeter Rugby Club Programme Case Study
Exeter Chiefs - Case Study - Club Shop

Beyond this, we are also working with Sandy Park – home of the Chiefs, and an award-winning conference, banqueting and events centre in its own right. Sandy Park is the leading conference facility in the South West and plays host to a wide corporate market nationally. Our challenge here is to help them continue this success, and to support their growth strategy through 2018. 

Exeter Chiefs - Case Study T-Shirt
Exeter Chiefs case study - Chiefs Scratchings