Durham University Fashion Show
BRANDING AND MARKETING SUPPORT
The Durham University Charity Fashion Show has been running for over 30 years, and we were delighted to have sponsored this high profile charitable venture – led entirely by students. In 2016 the show was able to raise £30,000 for independent charity STOP THE TRAFFIK. In 2017 however, they turned their focus to the humanitarian emergency in Syria, choosing to raise money for the International Rescue Committee (IRC). The IRC provides sustainable aid relief, and aims to help those whose lives have been torn apart by disaster to survive, recover and ultimately move forward by taking control of their future.
Students aimed for an incredible final donation of £50,000. The theme for the 2017 DUCFS celebrated the ideas that changed fashion and the icons behind them – and we were tasked with helping bring this to life.
We injected a fresh visual execution and ensured sophisticated yet cohesive branding across the supporting website, as well as the corporate sponsorship brochure – used to reach out to brands across the UK and beyond.
We also proposed a more professional brochure, fully outlining the benefits to sponsors (which went on to include high profile brands such as Fever-Tree, Teach First and Micro Scooters!) – as well as the wealth of fabulous benefits gained through working with such inspirational and creative students. We then introduced bold textured layouts, together with a bespoke handwritten font, helping to create a unique event identity with both a contemporary and refined feel that was then carried across key items.
To further help with promotional activity, we also created marketing materials such as high impact posters and social images to support corporate sponsorship, together with flyers and stickers. Business cards were also created and then used to recruit the models that walked in this valuable charitable event.
The 2017 event became the most profitable student fundraiser in the UK, raising a record-breaking £75,000 to help those in need of humanitarian assistance.