Anixter

BESPOKE PRINT AND DIGITAL SOLUTION

As the leading supplier of wire and cabling solutions worldwide, it’s essential that Anixter is positioned as a forward-thinking and innovative force in the industry.

Anixter Handbook

The Why

We have been helping Anixter to achieve this aim since 2006, primarily by developing a wide range of multi-language marketing communication tools. This most recent project, which we undertake annually, involved creating their 1,200-page Wire & Cable Handbook.

Anixter Lorry USB
Anixter Handbook
Anixter website

The What

This extensive Handbook is very much seen as the ‘industry bible’ – so attention to detail is of paramount importance whilst completing this project to ensure it is exact. In addition to the print version, we also created an interactive turning page version of the Handbook, which allows Anixter’s customers to locate products and services quickly and easily. This includes a streamlined content landing page and logical navigation features, to enhance the user experience even further.

Anixter Handbook
Anixter Cables

To complete this project, we also designed a bespoke USB drive in the form of an Anixter cable lorry, to contain the turning page Handbook. This involved sourcing a suitable manufacturer in China and working alongside them to develop a prototype for client approval, and then overseeing the entire manufacturing process.

The result is a truly memorable marketing tool which has helped Anixter to raise the profile of the Handbook even further, throughout the global cabling community.

 

Anixter Lorry USB
Anixter Handbook