Andrews & Robertson

BRAND DEVELOPMENT

A&R has been in the auction business since 1855, and has built a strong reputation in the industry. We have been providing design services for A&R since 2009, and have worked on numerous projects, including the company’s most valuable marketing tool – an 80-page auction catalogue, produced eight to 12 times a year to strict deadlines, with a five-day turnaround.

A&R branding
A&R branding

The Why

Having made the decision to rebrand, the management team wanted a new identity that demonstrated A&R’s strength and expertise, but with a more contemporary feel and a bold presence, to make them stand out from the competition.

A&R branding
A&R logo
A&R branding

Their previous brand spelt the company name, Andrews & Robertson, in full – so it was decided to create a shorter, more impactful logo which reflected the company’s web address. Thought processes focused on a clean design, to help A&R to be perceived as an authority in the industry. Logo ideas we explored centred on spaces, houses, structures and traditional auction elements.

A&R branding
A&R branding
A&R branding

The What

The final design was bold and striking, and we interpreted the icon in the logo to be a form of paper construction that could be folded and unfolded – demonstrating space and relating back to A&R’s industry.

Using the new brand, we then developed a range of materials including stationery, property boards, an exhibition stand, press advertising templates, email templates, a website design and of course a redesign of the auction catalogue – which has been extremely well received by clients. We also refined A&R’s messaging and created a new strapline.