A Christmas campaign that’s worth making a noise about

It’s been Christmas all year round here in the Shine studio, as we’ve been busy working on a seasonal retail campaign for the UK’s leading hand and power tool distributor, Toolbank – who we have worked with for over a decade. Over the last 10 years we have developed the campaign, ‘Real Deals for You’, as a brand in its own right and have successfully grown it into a record-breaking campaign – which is also one of the largest in the industry.

Toolbank sells through a network of independent retailers and trade merchants throughout the UK and Ireland, with the Real Deals for You campaign having been created to help participating stockists maximise their sales during the festive season. Each year we deliver an integrated marketing service to over 2,000 stockists, providing a full suite of marketing tools to help them sell products to their consumers and raise awareness of their business, including in-store POS materials, leaflets, image libraries and advertising templates. We also create a full range of digital marketing tools, such as social media and website banners, plus HTML email templates – all supported with our management of the Real Deals for You website and social media activity.

We’re now in the final stages of launching the campaign and we can’t wait to see the impact this year’s promotion will have – not to mention the incredible sales it will generate for both the participating stockists and Toolbank. With our collaborative approach, the promotion has seen a significant growth year on year and we are committed to driving exposure for the campaign throughout 2016, to ensure we deliver record-breaking results once again. Make sure you keep an eye out for the Real Deals for You brand this Christmas, as the campaign ramps up nationwide with exposure on the largest TV channels in the UK and Ireland – including ITV, Sky Sports and ESPN to name just a few!


If you’re interested in finding out more about this promotion, please click here to take a look at our 2015 Real Deals for You case study – soon to be followed up with a more detailed one for this year!