Great writing doesn't have to be filled with complicated jargon and lengthy sentence structures to make an impact. In fact, the simple ways are often the best.
It’s not just what you say – it’s the way you say it. And when it comes to writing emails and projecting a professional appearance, understanding how to punctuate correctly is essential.
Shine is looking for talented Senior Designer and Account Manager to join our small but successful, and expanding, RAR Recognised creative agency.
For budding creatives, work experience can be a great place to start. We're a firm believer in the value of experience so, when Jess joined us for a week at our Exeter office, we rallied to collect both her and Sam's input on why it's so important to sparking careers.
The secret to building relationships lies in perfecting social etiquette - a factor which businesses often forget. Our latest article explores the art of conversation and the need to bring social graces back to the forefront. Good manners cost nothing, after all!
After taking a short break, we’re reintroducing our beloved Shine illustration back to our homepage.
You’d be forgiven for thinking consumer research will cost a fortune, or take several weeks, to carry out. But there are a number of ways to conduct research on a budget, in 72 hours or less…
Sam’s sister-in-law Sandra has been working with this fabulous charity for some time now, and we recently designed a creative craft activity pack for her to take out to Sri Lanka on her latest visit.
Having worked with JJC on the Exeter Chiefs account since mid-2017, we’re now pleased to confirm that we have merged the two businesses – to expand Shine’s footprint into the West Country.
With less than 100 days to go before the new General Data Protection Regulation (GDPR) comes into force, we wanted to help ensure your data management is beyond reproach.
We wanted to share some of our key takeaways from the Marketing Week Live event, so that you’ll be able to use them to boost your own marketing activities…
This year, we’re working with Josie’s Dragonfly Trust yet again – a wonderful charity which makes a positive and very real difference to the lives of children with cancer.
Christmas is about tradition, but it is also a time for telling stories. One such story is that of the mighty Chiefs and their fairytale journey to be crowned rugby Champions…
We’ve been working with Josie’s Dragonfly Trust to help them give young cancer patients the best possible gift this festive season…
It’s that time of year again when the advertising agencies bring out the big guns. But which ones took the crown(s) for us this year? They might not be the ones you’d expected…
2016 was heralded as the ‘breakthrough year’ for VR. But where are we now? In 2017, the dialogue around VR appears to have been put on mute…
We were thrilled to achieve recommended agency status again this year – and we believe it all boils down to our passion for exceptional customer care.
Cinderella’s fairy godmother turned a pumpkin into a magic carriage – but this Halloween, Shine are turning them into donations for Josie’s Dragonfly Trust.
Does proofreading really matter? Perhaps not so much when you’re just messaging your pals, but when it comes to business we certainly think it does…
Concerns regarding responsible advertising are nothing new. But what do recent guidelines mean for the industry – and most of all, what do they mean for creativity?
Just like your business, social media is constantly evolving. And if your customers are on social networks, then you need to be as well!
We’re bringing ‘all the fun of the fair’ to Toolbank’s southern stockists this week, on the first stop of our national Trade Show tour.
Ah emojis, the colourful little icons that decorate, or litter, our phone screens – depending on which way you look at it. But are they past their use-by-date?
Good copy can make or break your brand – we look at how some carefully crafted words can create a compelling story or distinctive brand voice.
Is creativity inherent, a talent acquired at birth by a select few; or it a learned skill, honed with practice? We tackle the age-old debate of nature vs. nurture.
We delve into the pros and cons of industry specialism versus experts of industry - and discover why specialism isn't always best.
Finding an agency that’s a great fit for your business is about more than just good design! Read our top tips to find out what you should be on the lookout for.
Good old customer service isn’t a job role. It’s a way of life, a business ethos - and it's something that should be at the forefront of every brand.
Find out how we helped the 2017 Durham University Charity Fashion Show become the most profitable UK student fundraiser, raising a record-breaking £75,000.
For this year’s Remembrance Day, we’re combining visual poetry with poppies to help raise money for The Royal British Legion’s Poppy Appeal.
Deadlines are one of the hardest challenges to face in a business, so we’ve compiled some top tips on how to handle these situations and still come out on top!
Pokémon Go is undoubtedly the latest mobile sensation, so we wanted to take a look at how it's influencing marketing strategies around the world…
Hailed as ‘the future of content marketing’, it’s more important than ever to integrate video content into your marketing efforts.
We've reached the final launch stages of Toolbank’s seasonal retail promotion – a leading B2B campaign we’ve collaboratively worked on for over 13 years…
Take a look at our full-page advert in The Drum Design Census Report 2016, which brings together a selection of creative expressions developed by the Shine Team….
It’s been a great day for the Shine team, with yet another excellent ranking (3rd place this year!) in the highly respected Drum Design Census.
In light of this year’s Record Store Day, we've decided to take a closer look at the ever-growing buzz surrounding the ‘vinyl revival’...
We’ve recently created a beautiful new website to showcase Windsor Great Park’s new brand identity and help position it as the ultimate visitor destination.
Find out how our cleaning wonder got on in her incredible fundraising challenge for the Ocean Stars Trust!
Our cleaning superstar, Sandra, is embarking on an amazing challenge this Friday to help raise money for an orphanage in Sri Lanka…
We're proud of the close relationship we have formed with the Educational Trusts’ Forum, and the new brand identity and website we've designed for them.
Even now, the contention between graffiti's status as vandalism or art continues – with the line between the two becoming ever more precarious.
Instagram will soon be switching to personalised algorithms, rather than chronological order - displaying content which it thinks users will find most relevant.
As an integrated creative agency, that's been established for over a decade - we've seen it all when it comes to applicants for design positions!
We were delighted to receive our copy of the RAR Download this morning – a single source of insight on agencies that are highly respected by their clients.
We've worked with many of our clients over the years to help them create inspirational marketing messages to send out to their clients during the festive season.
Most of us are familiar with the phrase ‘content is king’ – but it’s not just the king, it's the queen, the crown and everything in-between.
SEKO recently opened a new 150,000 sq ft flagship facility in Milton Keynes - with Shine being asked to design a bold and effective interior design solution.
With the sole purpose of describing your company and the products or services it offers, a boilerplate is in essence the text equivalent of an elevator pitch.
We want to help demystify SEO - one of the most misunderstood and terminology-laden terms currently flaunted in the marketing industry...
The last three pasta and caffeine fuelled years, and the 1pm lie-ins are a distant memory. Full-time work is on the horizon and naturally, you’re a little bit nervous…
We created a series of videos and graphics for TE Connectivity, to support its attendance at the InnoTrans 2014 Trade Fair for Transport Technology in Berlin.
As a business fixated on attention to detail, sloppy advertising never fails to spark a discussion in the office...
As the Athletics World Championships are finally upon us, we thought it would be a good chance for us here at Shine to relive a few of our own sporting moments...