Our Values

Our traditional working practices form the foundations of Shine.

They are a unifying influence that fortifies our work. From considered research that initiates an iconic brand design, right through to the perfecting of a social media campaign – our traditional approach makes sure we are all seamlessly working together in the best manner.

We’re unshakeably loyal to these foundations, click the values below to find out why:


Good relationships mean good business.

For us, it’s all about the relationships we actively work to create, nurture and protect. It’s the time we take to listen to our clients – truly immersing ourselves in their world, to understand exactly what they want and need.

Our relationships are of paramount importance. We treat each client as we did our very first, with the same level of loyalty and attentiveness – whether they are large, small or anything in between. The results we achieve for our clients mean so much more when they are built upon strong, meaningful and progressive relationships.

Communication should be honest and transparent.

This is absolutely fundamental to the way we do business. We don’t waste time with unnecessary jargon and pointless but impressive-sounding emails that communicate little.

Instead, we’re committed to talking openly and honestly with our clients, providing project updates and vital information – clearly, simply and without any of that unnecessary industry fluff.

We also believe in taking the time to understand how our clients like to communicate – face to face, on the phone, or via email – and how regularly. We work the way our clients work, fitting seamlessly into their world.

There is no room for thoughtlessness.

There are no shortcuts with Shine. No such thing as ‘that will do’. Everything we create must be exceptional – both in its beauty and its effectiveness.

By ‘thoughtless’ we mean not taking enough care. And carelessness can damage both our own reputation and our client’s. So it’s vital that we are scrupulous in everything we do, every single day.

Being careful is also key to maintaining trust. Our entire ethos is based on building trust within our client relationships. Without trust, relationships falter. And without relationships – well, what are we left with?

Attention to detail is fundamental.

Human error is inevitable, on occasion. Mistakes happen – but thankfully they are rare at Shine, because we are meticulous in everything we do.

Attention to detail is so important, because it’s the smallest element of a project that can tip the scales. It’s about taking notice of everything – vigilantly checking and checking again, just to make sure.

We pay attention from beginning to end – taking a detailed brief, working to a specified budget, ensuring absolute accuracy during production, and delivering an exceptionally managed project. Our clients trust us to complete every single project to the highest of standards.

The extra mile is there to be travelled.

Whether that ‘extra mile’ is long or short in reality, it can still make a huge difference. It could be as little as staying late to guarantee a client deadline is not missed, or providing an extra update to ensure peace of mind.

It’s also about being proactive in sharing new and exciting ideas, constantly thinking of new ways to help our clients stand out and be noticed – so they can promote their business in the best way possible.

At the end of the day, the ‘extra mile’ comes down to the relationships we form with our clients – helping them to rest assured, knowing that we will do everything we can to support them. That we are here, no matter what.

Flawless service is the rule, not the exception.

Flawless service is a way of life for us. It’s all about delivering the highest standards for our clients – to make their lives easier, to help their business grow, and to work alongside them as a true partner.

For us, there are four key components to flawless service – honest communication, attentive and considered customer care, original ideas and inspiration, and lastly of course, results!

With each of these elements, we don’t just strive to do our best – we make sure it happens. We know that it is no longer enough to meet expectations, we need to exceed them at every stage – so that our clients can exceed the expectations of their own customers.

Even without the luxury of time, the right results will be delivered.

Delivering the right answer with plenty of time to spare is the easy part. Managing to do the same when time is not on your side is another story. And in business, the reality is that there is almost never ‘enough time’.

This is why we must be able to deliver inspiring work with apparent ease, whether we have two days or two months. But behind that work there will be an intricate web of planning and execution, with every element properly considered and expertly managed.

Every project requires total concentration and utter immersion in the fine levels of detail. It is our duty to ensure that we provide this standard of service, regardless of the practical circumstances – because only then can we deliver the best possible results.

There is always, always a solution.

We know from almost two decades of experience that there is always an answer to any challenge that we are presented with. Whether that’s finding a unique creative approach, or using our industry relationships to bring a project together in almost impossible timescales.

We don’t just read a brief and take what’s on the page at face value, we delve deeper to find the bigger picture. We are unfailingly imaginative in the face of creative challenges, and unflappable when it comes to ever-tightening deadlines.

We believe that we see things differently. This is where our experience, steadfastness and determination enables us to come up with unique and unexpected solutions – faultlessly delivered, time after time.