Website Design & Development
For many customers, your website will be the first port of call when it comes to finding out more about your business. Even if they found you via social media or recommendation, it’s still your website that will give them all of the information they need, in order to decide whether to get in touch and start a conversation.
We can help you to create a unique site for your business, which meets your exact requirements – with a full content management system (CMS), so that you can keep the content updated after launch. We will also guide you through every stage of the process – from deciding on the most appropriate navigation and structure, to considering the user journey, and then developing a visually engaging site that immediately captures a visitor’s attention.
Our digital marketing team is then on hand to ensure that your site is fully optimised for search. We can also help to drive traffic to your site, through carefully considered social media activities across a range of channels.
We have a simple yet sophisticated approach for managing design and development, so the entire project is delivered as smoothly as possible. Our methodology is made up of eight core steps, click the titles below to discover more about this approach:
During this initial strategy phase, we’ll ask you to complete our Website Scoping worksheet, which will give us valuable insights about your business, your products and/or services, your target audience and your competitors. This worksheet will also help us to define exactly what you would like your new website to achieve, and which elements of functionality are needed. Once this stage has been completed, we will create an initial site map, to ensure that the user journey is simple and streamlined – and that key information is easily accessible from any area of the site.
This involves formalising the overall structure of the site, to agree how the site will be constructed and to ensure that the CMS provides an appropriate location for each of the content elements that you need to include. From here we will create a final site map and a full technical specification document, which outlines every aspect of functionality required – so that the developers have all of the information they need to build the site.
Based on your existing brand identity, or a new one which we may have developed for you, we will create a professional and inspiring design for the site. The aim here is to ensure that the look and feel of the site effectively reflects your brand and your personality, instilling confidence when visitors see it for the first time. Once the overall design has been approved, we will expand this across each page template that is required and request final sign-off before development commences.
Content Creation & Copy Editing
If you have existing content, then we can review and edit this if required, plus making any changes to ensure that it fits within the agreed template design for each page. Alternatively, if you would like to create new content for the site, then we can work with you to carry out a messaging exercise – based on face to face or telephone conversations, plus any information that already exists. This will provide you with a core messaging document which can be used for the website, and as a base for other materials.
Once the design has been approved and the technical specification document has been signed off, we then manage the site through all stages of development. Any site we create will also have a full content management system (CMS), enabling you to make changes to agreed areas of the site in-house after launch.
As part of the development process we will upload around 10% of your content, so you can see how the design will work within each page template. Typically this includes the top-level pages, and a sample of the second level page.
Once the site has been programmed and tested thoroughly across all common browsers and devices, we will give you access to an offline version for you to review the site and provide feedback. Once updates have been made and you are happy with the development stage, we will give you access to the CMS, so that you can add the remainder of your content. We then meticulously test everything once more, before making the site live at your chosen web address.
Post Launch Support
We offer a range of support packages, which include managing your content – for example text updates and image uploads – as well as monitoring site performance on an ongoing basis, and creating new page content if required.
If you are unsure about whether you need a new site, then we also offer a Website Audit service, which involves analysing your current site in detail to find out exactly what is working – and, more importantly, what’s not.
CLICK HERE TO FIND OUT MORE ABOUT THIS SERVICE.