Email marketing allows you to speak directly to your customers, helping to build brand awareness and loyalty. The impact of email marketing is also entirely measurable – and, due to the ease of implementation, it has always been one of the most cost-effective ways of reaching a mass audience, and a staple element of marketing strategies.
However, the industry landscape is changing, with the introduction of the General Data Protection Regulation (GDPR) – so you need to ensure that you are fully up to speed on who you can legally send marketing emails to.
With consumers and businesses around the globe receiving an ever-growing number of marketing emails day after day, it’s never been so important to create impactful, captivating and beautifully designed email content. We can work with you at every stage of your email marketing campaign, with an end-to-end service that encompasses idea generation and strategy, as well as the creation of targeted messaging, and the design and build of a bespoke email template.
Our email marketing services are all carried out in-house, using industry standard platforms, where we can manage the entire process. From thorough browser and inbox testing to the physical broadcast – using the client’s preferred third-party broadcaster – and finally, the reporting and analysis. This includes evaluating each email campaign’s performance against industry benchmarks, so we can continually improve your results.
Alternatively, if the client would prefer to manage their own broadcasts, we can do as much or as little as required to help.