Copywriting

What you say, and the way you say it, can significantly impact business – both positively and negatively. For us at Shine, copywriting is the art of creating written content to support the various design and marketing projects that we undertake for our clients. It is through copy that we help give our clients’ brands a voice to speak to and engage with their audience.

We have a wealth of experience in producing high quality copy for numerous clients. This includes brochures, websites, adverts, articles, direct mail pieces, press releases, white papers and so on – the list is almost endless!

We always work to the same exacting process, regardless of what we are producing:

Preparation

Writing engaging copy requires thorough preparation and an exact understanding of your audience. We consider everything, from key service features and USPs, to the outcome you are looking for when these audiences read your messages.

Craft

This involves aligning key information with the fabric of your company’s brand, so we can craft copy that is fresh and insightful, to support and elevate your brand identity. We’re also relentlessly attentive to the purpose of the copy we produce, so any online content is always mindful of the best SEO practices.

Refinement

All our messaging undergoes a detailed editing process – to ensure that it is produced at the highest level of accuracy, and that it will truly captivate your readers.

We also have a wealth of knowledge and experience when it comes to corporate communications…

Corporate Communications

By this we mean the creation or refining of employee communications, as well as any sponsorship, partner, investor or media initiatives. Well-crafted corporate communication has the ability to transform your business – whether it’s for organisational, management or marketing purposes. Each piece needs to communicate core business values and key messages coherently.

We work closely with a number of large corporates, so we thoroughly understand the challenges that can arise when it comes to effectively managing both internal and external communications. We regularly support our clients in managing the core responsibilities of corporate communication – ensuring cohesive messages are portrayed to employees and partners, as well as to the media and the general public.

A key part of our service offering is to help our clients convey their vision and values, through sophisticated copywriting coupled with inspirational design, in order to help both promote and raise their company profile. With over a decade’s worth of experience, together with our commitment to seamless organisation, we’re exceptionally well equipped to assist you with all of your corporate communication needs.

 

If you’d like some examples of copy we have worked on, please get in touch. You’ll also find some of our useful blog articles below.