TE Connectivity – Rail
TE Connectivity is a technology company, which designs sensor and connectivity products for harsh environments in a variety of industries. TE have been a Shine client for well over a decade – in which time we’ve seen our strong collaborative partnership continue to grow, despite a number of corporate acquisitions.
Working with the Rail division for this particular project, the requirement was to launch a unique product to the market – a revolutionary new ‘industry first’ cable identification solution targeting leading global rail manufacturers. ZHD is unique in the industry and was developed at the request of a large train manufacturer. This new product is the first and only Low Fire Hazard, Diesel Resistant heat shrink cable identification solution available in the marketplace today.
TE needed to develop a full range of marketing materials to support the launch – including brochures, adverts, data sheets and whitepapers, plus a presentation, sample pack and email campaign. We started by talking to TE about the product and why it was unique – then we developed a full messaging document which formed the underpinning message for all launch items, explaining what this means for the Rail industry in business terms.
With a clear understanding of the benefits in place, we went on to develop a range of supporting launch materials, working within TE Connectivity’s brand guidelines. This also included carrying out a number of product shoots to create the photographic elements of each item of collateral. The sample pack was particularly important, as we had to create an unusual structure for the supporting leaflet, to fit within the packaging design.