Gelnius | Shine Creative


Brand Creation

Gelnius is a new company which was established by our longstanding client SEKO Logistics in early 2017. We were asked to get involved right from the start, and have worked with the new Gelnius management team throughout the project to build a brand new identity for the business, and then create all of the necessary marketing tools for launch.


We started by carrying out a number of ‘fact finding’ sessions with the senior team, to fully understand this new supply chain software business, what services it would offer, and what benefits it would provide for the audience. We were then asked to propose a list of possible names for the company and to carry out background research in terms of commercial suitability and practical use.


Once the name was agreed we then moved on to developing a supporting brand strapline, followed by a core messaging document which was created from information gathered during the fact finding stages of the project. This involved further discussions with the Gelnius team as the full customer proposition was being developed in-house.


Alongside this activity we also worked closely with Gelnius to craft a range of logo designs and wider brand graphics, refining these as the project progressed in order to create the finished identity. Then, once this was signed off, we moved on to develop an extensive range of brand asset materials. This included a new website, a short ‘teaser’ animated video intro for the launch event, brand guidelines, product logos, PowerPoint template, sales flyer, social media graphics and stationery.