Durham University Fashion Show

BRANDING AND MARKETING SUPPORT

The Durham University Charity Fashion Show has been running for over 30 years, and we were delighted to have sponsored this high profile charitable venture – led entirely by students. In 2016 the show was able to raise £30,000 for independent charity STOP THE TRAFFIK. This year however, they turned their focus to the humanitarian emergency in Syria, choosing to raise money for the International Rescue Committee (IRC). The IRC provides sustainable aid relief, and aims to help those whose lives have been torn apart by disaster to survive, recover and ultimately move forward by taking control of their future.

Example of branding and marketing support for DUCFS 2017

The Why

Students aimed for an incredible final donation of £50,000. The theme for the 2017 DUCFS celebrated the ideas that changed fashion and the icons behind them – and we were tasked with helping bring this to life.

DUCFS 2017 Business cards

The What

We injected a fresh visual execution and ensured sophisticated yet cohesive branding across the supporting website, as well as the corporate sponsorship brochure – used to reach out to brands across the UK and beyond.

Durham University Fashion Show Logo
Corporate sponsorship brochure for DUCFS 2017

We also proposed a more professional brochure, fully outlining the benefits to sponsors (which went on to include high profile brands such as Fever-Tree, Teach First and Micro Scooters!) – as well as the wealth of fabulous benefits gained through working with such inspirational and creative students. We then introduced bold textured layouts, together with a bespoke handwritten font, helping to create a unique event identity with both a contemporary and refined feel that was then carried across key items.

Durham University Fashion Show Testimonial
Durham University Fashion Show Facebook Banner

To further help with promotional activity, we also created marketing materials such as high impact posters and social images to support corporate sponsorship, together with flyers and stickers. Business cards were also created and then used to recruit the models that walked in this valuable charitable event.

Durham University Fashion Show design elements

The 2017 event became the most profitable student fundraiser in the UK, raising a record-breaking £75,000 to help those in need of humanitarian assistance.

DUCFS 2017 Stickers - marketing support
DUCFS Digital support