Jerome Russell B Blonde
Our brief here was to re-launch an established brand of home highlighting products, developing the look of the range to reach a more sophisticated market. We were also asked to research and identify appropriate carton shapes and substrates to make the product ‘jump out’ in-store when lined up against competitors. Once this had been done, we completed designs for 13 products in the range and we continue to develop packaging designs for any new product launches. We have also designed packaging for the equivalent mens range.

Jerome Russell has 30 years experience in the cosmetic industry and an extensive product line. The company is one of the world leaders in the colour and beauty-related fields and a major force in the U.S. market.