News | Shine Creative | Integrated Creative Agency

Help Us Do Our Bit for The Poppy Appeal

For this year’s Remembrance Day, we’re combining visual poetry with poppies to help raise money for The Royal British Legion’s Poppy Appeal.

Impossible Deadlines: and How to Overcome Them

Impossible deadlines are one of the hardest things to face in a business, so we’ve put together some top tips on how to handle these situations and then come up smelling of roses!

Pokémon Go: The new marketing tool

Pokémon Go is without doubt the latest mobile sensation, but Pikachu and Charizard aside, we’re interested in taking a further look at how this game is influencing marketing strategies around the world…

Shine Seminar: How Can Video Help Develop Your Brand?

Hailed as ‘the future of content marketing’, it’s more important than ever to integrate video content into your marketing efforts. We appreciate it can often be difficult for a business to fully understand the benefits of this versatile medium, or how it can be effectively applied to their own brand, so we’ve crafted this informative blog to help offer some insight.

A Christmas campaign that’s worth making a noise about

We’re ready to make all the right noises this festive season as we reach the final launch stages of Toolbank’s seasonal retail promotion – a leading B2B Christmas campaign we’ve collaboratively worked on for over 13 years…

The Drum Design Census Report 2016: Bang on

Take a look at our full-page advert in The Drum Design Census Report 2016, which brings together a selection of creative expressions developed by the Shine Team….

Dean’s top 10 trainer designs of all time

Since the age of thirteen, our Digital Marketing Executive Dean has amassed a pretty extensive collection of trainers - over 80 pairs! It’s something he’s really passionate about, so we asked him to rank what he felt were the best trainer designs of all time - it was a hard task to say the least, ‘like picking a favourite child’ we were told!

Vinyl: The revival of a lost art

In light of this year’s Record Store Day and the ever-growing buzz surrounding the ‘vinyl revival’, we’ve decided to take a closer look at the resurgence of this physical music format and its artistic value…

The secret ‘other life’ of Gill Prince

Gill Prince has been our copywriter here at Shine for many years, but for even longer than that she’s also been an avid amateur photographer – so we thought you might like to know a little more about what she gets up to when not crafting compelling copy for our clients!

Our Shining Star

Our cleaning superstar, Sandra, is embarking on an amazing challenge this Friday to help raise money for an orphanage in Sri Lanka…

ETF and the ‘A Team’

We’ve just designed a new brand identity and website for the Educational Trusts’ Forum (ETF), and we are truly proud of the close relationship we have developed with not only the charity’s Chairman – but with each of its dedicated trusts.

“Speak softly, but carry a big can of paint.” – Banksy, Wall and Piece

Graffiti has long been synonymous with vandalism, despite gaining ever-growing recognition as a legitimate art form and moving into gallery spaces across the world. But even now, the contention between its status as vandalism or art continues – with the line between these two becoming ever more precarious.

Instagram Gets Personal

It’s now official news that Instagram will soon be switching to personalised algorithms - displaying content based on what it thinks users will find most relevant, rather than in chronological order. It’s no secret that this is one of Facebook’s less popular features, and needless to say the user backlash of this colossal new update has already begun to unfold…

The Walking Dead Season 6 Midseason Premiere: 5 Thoughts We Had While Watching

After a self-imposed hiatus, The Walking Dead has finally exploded, quite literally, onto our screens once more. We have two members in our studio who are hooked on the zombie-ridden action (Rich since day one – April since she binge-watched five seasons a few years later) and now the midseason premiere has aired it’s a hot topic for them, the studio and pretty much anyone who’ll listen….

Landing a Design Job: The How-To

As an integrated creative agency, that's been established for over a decade - when it comes to applicants for design positions we’ve seen it all. The good, the bad, and the downright dull!

The RAR Download 2016

We were delighted to have our copy of the RAR Download arrive in our studio this morning – a single source of insight on agencies that are highly respected by their clients.

Brand Perception Is For Life, Not Just For Christmas

As an ‘ideas’ agency, we have worked with many of our clients over the years to help them create positive and inspirational marketing messages to send out to their clients during the festive season.

Content Marketing: What Your Business Needs To Be Doing

Most of us are familiar with the phrase ‘content is king’ – but it’s not just the king, it's the queen, the crown and everything in-between. Publishing high quality content helps you gain more credibility with search engines and reach a wider online audience, as well as increasing customer loyalty.   

A Branded Journey

SEKO Logistics recently opened a new 150,000 sq ft flagship facility in Milton Keynes - with Shine being asked to design a bold and effective interior design solution.

Crafting An Effective Corporate Boilerplate

A corporate boilerplate is one of your most important pieces of marketing copy. With the sole purpose of describing your company and the products or services it offers, a boilerplate is in essence the text equivalent of an elevator pitch.

SEO Jargon Buster

SEO is the process of making a website or webpage more visible in search engine results – it’s also one of the most misunderstood and terminology-laden terms currently flaunted in the marketing industry, which can often be intimidating to try and digest.

Shine’s Job Hunting Graduate Crash Course

The last three pasta and caffeine fuelled years have gone by; the 1pm lie-ins and four month summer holidays are now nothing but a sweet memory. Full-time work is now on the horizon and naturally, you’re a little bit nervous…

Making The Right Connections At InnoTrans

TE Connectivity launched a global campaign in 2013 called 'Mind of the Engineer’, from which all of its current marketing programmes have stemmed. As part of our ongoing relationship, we were asked to create a series of videos and graphics for the company, to support its attendance at InnoTrans 2014 - a highly significant International Trade Fair for Transport Technology in Berlin, which focuses specifically on Rail Transportation.

Can Sloppy Advertising Be Good Advertising?

We’ve all seen them haven’t we? The long forgotten and dishevelled posters left to slowly fall apart on local telegraph poles. As a business fixated on attention to detail, this sort of advertising never (and we mean never) fails to spark a discussion in the office – especially as the poster below sits just outside the office car park! So, after an abundance of deliberations and musings we’ve finally decided to take a closer look into the matter – don’t worry there aren’t any more pictures of disturbing clowns after this one, we promise!

Shine’s Sporting Moments

So the Athletics World Championships are finally upon us and in the spirit of sporting mastery, we thought it might be a chance for us here at Shine to relive a few of our own sporting moments. There are some great, some good and some… well, we’ll let you decide!