Hailed as ‘the future of content marketing’, it’s more important than ever to integrate video content into your marketing efforts. We appreciate it can often be difficult for a business to fully understand the benefits of this versatile medium, or how it can be effectively applied to their own brand, so we’ve crafted this informative blog to help offer some insight.
As an integrated creative agency, that's been established for over a decade - when it comes to applicants for design positions we’ve seen it all. The good, the bad, and the downright dull!
Most of us are familiar with the phrase ‘content is king’ – but it’s not just the king, it's the queen, the crown and everything in-between. Publishing high quality content helps you gain more credibility with search engines and reach a wider online audience, as well as increasing customer loyalty.
A corporate boilerplate is one of your most important pieces of marketing copy. With the sole purpose of describing your company and the products or services it offers, a boilerplate is in essence the text equivalent of an elevator pitch.
SEO is the process of making a website or webpage more visible in search engine results – it’s also one of the most misunderstood and terminology-laden terms currently flaunted in the marketing industry, which can often be intimidating to try and digest.