Record Results for Toolbank’s 2011 Xmas Campaign

BY SAM | PUBLISHED: JANUARY 08 2012

We were thrilled to hear that our client Toolbank has experienced its highest ever sales levels from a Christmas promotion, thanks to the ‘Real Deal’ Campaign which we developed for them last year.

We have worked on this significant campaign for 11 years, initially pitching against a number of other agencies for the first seven years and only losing twice. But we have been lucky enough to work on the project consecutively now for the past four years and our relationship with Toolbank has gone from strength the strength, as has the campaign.

It was great to see that we were still able to come up with something new and exciting for 2011, which would make their retailers enthusiastic about selling Toolbank products and taking part in the Xmas promotion. Final figures showed that the total sales value increased by 20% on 2010, with 15% more orders overall and 34% more pallets of stock being dispatched.

Over 3,000 pallets were sent out as part of the promotion with just under 2,000 customer orders in total, made up of nearly three quarters of a million products - a seriously good result we thought. In fact we’re told that the picking team, which did such an excellent job of getting all the orders ready to send out, walked over 200 miles around the warehouse!

To see the 2011 campaign and our previous work for Toolbank, please click here.