Can’t write? No worries, use a ghost!

BY GILL | PUBLISHED: JANUARY 12 2012

We have clients in many industries and one thing they all have in common is that they want to raise the profile of their businesses and sometimes themselves – whether that's through opinion piece articles in relevant trade magazine, or through writing their own Blogs.

But what happens if you can’t write? And many people can’t as we know .. . . So when your leading trade mag calls you up and asks for 750 words on what’s going to happen in your industry in 2012, the immediate reaction is to panic and run away! But it doesn’t have to be. Likewise, if one of your new year resolutions is to write a Blog on your website, or even start ‘Twittering’ - with the intention of interacting more regularly with your client base – a lack of ability to string a few words together could see you grinding to a halt on that particular resolution before you even start.

There is an answer, and one which the likes of many celebrities have used over the years in order to write their ‘autobiographies’. Hire a ghost writer! In simple terms, a ghost writer listens to what you want to say, writes it down in note form, and then somehow manages to translate it into perfect prose that sounds like you wrote it. Which in effect you did, just with a bit of help . . .

We’ve been asked numerous times over the years to assist with projects like this. So if it’s something you think you might need a little help with - whether for a blog, an magazine article, or something else entirely - give us a call and we’ll see if we can help!