Sun International
This series of double page spread advertisements were designed to feature in selected industry journals with the intention of raising the profile of Sun City in South Africa within the trade audience and also promoting it’s 25th anniversary. We created a set of eye-catching and dynamic advertisements which demonstrated a huge selection of the things which Sun City has to offer, supported by punchy and informative copy.

As Africa’s most significant tourism and leisure group, Sun International was incorporated in 1977 and listed on the Johannesburgh stock exchange in 1985. The group’s operations include resorts, luxury hotels and mass-market casinos in South Africa, Zambia, Botswana, Namibia, Lesotho and Swaziland, In all, together with partners City Lodge, the group operates 23 hotels and 17 casinos of varying sizes. Every day over 40,000 customers visit a Sun International property,